Now at first glance I thought this was going to be about the voice over artist who did the voice of Prime back in the 80's.
I should have noticed what web site I was on, but when you blindly open 50 links at a time, and skim sites to see the ones worth reading, you can miss things.
It turns out that his is a new men's health campaign in the US, so don't worry yet.
WASHINGTON, D.C. Pop culture fans are mourning the death of Optimus Prime today as the famous Transformer passed away last night from prostate cancer on the new Cartoon Network Show, Robot Chicken.
When it comes to prostate cancer, theres more than meets the eye, National Prostate Cancer Coalition CEO Richard N. Atkins, M.D. said. Often times when one has symptoms for prostate cancer its already in its late stages, thats why early detection is so important.